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Bridging the gap between Regional Strategy and On-Ground Execution to scale B2B Tech in APAC.

Fractional Marketing Leadership for Regional CMOs and Business Owners.
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The Second Brain You Need

With over 15 years in B2B tech marketing leadership, I don't just run campaigns—I build functions that deliver. I have driven 100–200% pipeline growth and 25%+ revenue lifts for companies scaling in Asia Pacific.

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Unlike traditional consultants who advise from the outside, I operate as an embedded leader, bridging the gap between Sales, Ops, and Marketing to ensure every activity connects to revenue.

Selected Work: Scaling Vonage APAC

The Challenge

Entered as the first marketing hire for APAC. The business needed to scale rapidly but lacked a bridge between Global strategy and local execution.

The Strategy

Built a high-performance regional team of five. Established a "One Revenue Team" culture by aligning marketing metrics directly with Sales targets and implementing a data-driven operating model.

The Impact
  • 300% Revenue Growth during tenure.

  • Market Dominance: Secured leading regional market share in key segments.

  • Culture: Achieved Top 5% global engagement scores.

What Leaders Say

I worked directly with Kate and grew to appreciate her business IQ and EQ more and more all the while. Kate led APAC Field and Partner Marketing at Vonage from 2018 to 2025. With empathy and agile leadership, she fostered a collaborative and resilient team that exceeded targets in both sourced and influenced pipeline, effectively engaging thousands of accounts. Despite her geographic focus and clock separation, Kate remained a strong broad-thinking contributor in the marketing leadership team. Kate foresaw the opportunity to transform regional marketing by adopting ABX, proactively upskilling herself and her team through targeted training and workshops. Her optimism, pragmatism, and resilience consistently delivered impactful outcomes, earning trust across sales, product, and partner teams. I highly recommend Kate for her exceptional character, leadership and strategic acumen.

John Antanaitis, CMO, Marketing Executive

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